The article discusses the integration of DeepSeek, an AI tool developed by Tencent, into various sectors in China, including gaming, government, and electric vehicles (EVs). DeepSeek is utilized in a mobile shooter to enhance in-game assistants, providing players with insights into their gaming experiences. Additionally, state-owned CGN Power has implemented DeepSeek into an AI system for handling complex employee inquiries, while local governments, such as Changsha in Hunan province, are using it to analyze real-time city management data as part of smart city initiatives.
DeepSeek’s rise in popularity is attributed to its affordability, ease of use, and the open-source model that catered to Chinese companies eager to adopt AI technology. The tool’s implementation has helped EV manufacturers create sophisticated smart features rapidly, avoiding substantial upfront research and development costs. Industry analyst Lei Xing highlights DeepSeek’s ability to offer an improved, interactive user experience.
Moreover, the article notes how some companies may be leveraging the hype around DeepSeek to attract media attention and investor interest, as observed by investment specialist Liqian Ren. The positive international reception of DeepSeek has also boosted its popularity in China, as observed by Professor Angela Huyue Chang, emphasizing its effectiveness as a marketing tool.
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