The article highlights the annual migration of moose in northern Sweden, which is broadcast live by SVT Play on a 24-hour stream known as “The Great Moose Movement.” Since its inception in 2019, this event has attracted millions of viewers each spring, with this year’s program starting early due to warm weather. The slow television phenomenon has cultivated a dedicated audience, including a Facebook community of over 77,000 members sharing their experiences.
Cait Borjesson, a devoted viewer, describes the stream as relaxing and transformative, likening it to a therapeutic escape from anxiety while promoting an immersive experience in nature. Most of the moose’s journey is captured through over 30 cameras, and research indicates that 95% of moose in northern Sweden migrate annually. The phenomenon, characterized by natural sounds rather than music or commentary, offers viewers a calming connection to the forest.
With around 300,000 moose in Swedish forests, these animals are a vital part of the landscape, and their migration reflects historical patterns dating back to the ice age. The show attracted approximately 1 million viewers in 2019 and soared to 9 million by 2024, showcasing the growing popularity of this unique broadcast format.
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