Tybee Island’s winter tourism has slowed significantly, attributed to colder weather and a return to pre-pandemic visitation patterns. Local business owners, including George Spriggs of North Beach Bar and Grill, are experiencing one of their slowest winters and note the contrast with the uptick in visitors seen during the last two years post-COVID. In response, businesses and organizations are collaborating on events to attract visitors during the offseason, such as a free bird festival organized by the Tybee Island Marine Science Center and Manomet Conservation Science. This festival, taking place from February 20-22, aims to educate the public about local wildlife while encouraging visitors to explore the island and support local businesses.
Spriggs emphasizes the need for proactive community engagement to mitigate slowdowns in business, while the local tourism board plans future marketing initiatives aimed at attracting overnight visitors rather than day-trippers. The collective efforts of local businesses and nonprofits are seen as vital to revitalizing the winter season and boosting the overall economy of the area.
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